Marketing

Our Game Production Guide also details actionable Marketing steps.

As a creator, you are your own best storyteller and brand ambassador. The power to craft a winning marketing strategy for your experience lies in harnessing your creative voice and actively engaging with your audience. By listening to their feedback, understanding their desires, and weaving these insights into targeted promotion and compelling content, you can cultivate a thriving community around your vision.

Here’s a step-by-step guide to help you maximize your experience's reach and impact.

1) CREATE

Craft your story

• Name, Theme, and Purpose: Think of a cool name and a clear "what" and "why" for your experience. Make it catchy and easy to remember, like your favorite movie tagline.

• Key Messages and Voice: Decide how you want to talk to players. Fun and friendly? Super serious? Keep it consistent across everything you do.

Show it off

• Main Visuals: Make a trailer, logo, and banners that look amazing. Adapt these visuals to fit various formats (1920x1080, 1080x1920, 1080x1080) and channels (social media), ensuring they are optimized for engagement and shareability.

Tell your tale everywhere

• Content Strategy: Plan what you'll post and when. Think behind-the-scenes sneak peeks, launch announcements, and exciting updates to keep players pumped.

• Channel Selection: Hang out where your players are - Twitter, Discord, Instagram, YouTube, Twitch, you name it! Focus on the 2 most important Depending on your bandwidth to maximize the results for those. It’s best to have great communication and engagement on 1 or 2 platforms rather than medium communication on multiple platforms.

2) PROMOTE

Social Media Strategy

• Audience Groups: Who are your ideal players? Are they platformer fans, puzzle masters, or competitive warriors? Research carefully and tailor your promotions to them.

• Posting Calendar: Plan what you'll post before, during, and after your experience launch. Keep players hooked with live updates, secret peeks, and sharing their awesome creations.

Team up with champs

• Leverage Partnerships: Find other creators, influencers, or even brands who love your style. Work together to reach more players and share cool stuff. How about an event that urges players to engage in both your experience and your partner’s? This way, you can leverage each other's communities.

3) ENGAGE

Challenge time

• Social Media Challenge: Get players involved with fun contests and challenges. Offer cool rewards like exclusive access or shoutouts on your platforms (eg. a "Share a screenshot of you in the experience").

Community

• Engage with your community: Chat with your players on Discord, Twitter, and other platforms. Answer questions, share their work, and make them feel like part of the family. Try not to miss a single message or comment, especially while you are still growing! Remember that you’re your own #1 ambassador!

• Play with them: Is your experience Multiplayer? If so, use it to your advantage as a chance to connect with your players! Arrange a fun activity within your experience. This could be a race, hide & seek, or something else entirely. Have fun with them! Throw in a little prize too, to make it an extra rewarding experience.

After the experience

• Feedback and Thanks: After the experience, engage your audience with follow-up content, such as sharing highlights, thanking players, and asking for feedback. This helps you build excitement and anticipation for future adventures.

Pro Tips

• Monitor and Analyze: Keep an eye on how things are going. See what works and what doesn't so you can keep improving.

Remember that this is a general guide. Make sure to adapt it to your specific experience and audience. By keeping things clear, relatable, and engaging, you'll build a strong community around your creation and leave your players wanting more!